Company — PullString
Brand — Jessie Humani
Platform — Facebook Messenger & Skype Chatbot
OVERVIEW
Featured at Facebook’s F8 conference in 2016, Humani: Jessie's Story is a Facebook Messenger and Skype based chatbot incorporating branching narratives, multiple endings, and 3000+ possible responses. Centered on a millennial having a quarter-life crisis and in the midst of a simultaneous job-apartment-love search, Humani offers users a compelling interactive entertainment experience with a long-form story and simulated person-to-person conversational interaction.
MY ROLE
I directed a pivot in the general structure of the experience to incorporate more narrative branching and new storylines. In addition to writing individual "chapters" of the experience, I oversaw other writers on the project, incorporated what was then a new technological piece--structured messages--maintained story & character, managed the generation of appropriate assets, and oversaw QA and user testing before launch.
ENGAGEMENT
How can you keep users interested in an
extended chatbot experience?
STORY
A branching narrative asked users to invest in compelling and consequential choices .
PERSONALITY
With a high energy, emoji and chat-speak fueled conversational style, Jessie's charming and vulnerable millennial personality kept users coming back to see what crazy thing she would say or do next.