CHATBOT
SPORTS
API
CUSTOMIZED
Overview
SPIKES was an official chatbot companion for the 2017 IAAF World Championships in London, delivered through Skype. The bot gave fans real-time access to daily schedules, athlete profiles, discipline breakdowns, results, and broadcast information. All powered by live API integration with the championship's event data. Fans could customize their experience by creating a personalized menu of favorite athletes and events.
My role
I was part of a two-person design team, responsible for flow and experience mapping. I devised the personalizable menu, oversaw the API integration, and managed pre-launch quality assurance. The project had a hard deadline, the opening day of the championships, and required building a robust, flexible system that could handle live data without breaking.
SPIKES
2017 · PullString · IAAF · Skype
1.
PERSONALIZATION
How do fans access what they care about?
I designed a customizable menu system that let fans pin their favorite athletes and disciplines for single-tap access. The My SPIKES menu featured dynamic ADD and REMOVE buttons allowing users to add athletes or disciplines to get quick access to that content. For example, adding a "Usain Bolt" button, gave users one-tap access to his athlete profile, latest news, upcoming events, records, and more. This turned an otherwise sprawling data set into a personal, curated feed.
The My SPIKES menu
Chatbot information architecture
2.
CONTENT STRATEGY
How do incorporate live, external data?
The SPIKES chatbot experience was a conversational wrapper for the mountains of structured content available from the IAAF API. I designed the information architecture to translate this data into digestible and conversational chunks users could interact with in chat. This included developing flows for different events, featured athletes, and results. As well as search and help functionality.
Add a Title
Add a Title